Graphic Identity

To ensure Minot State University communications are consistent, accurate, and reflect the qualities and brand pillars of the University, all external Minot State University academic brochures, publications, advertisements, and similar items promoting specific academic programs, departments, or special events will necessitate a visual review by the Marketing Office prior to printing.

For new projects, clients are required to submit a Word document with the desired content, photography request(s), etc. to the Marketing Office. A project that has previously been produced will require a review prior to printing by submitting the PDF to the Marketing Office. All measures will be taken to not delay the production of materials. All printing requests (whether on campus or off campus) will require final approval by Design and Print Services.

To request a project for approval, contact:

Veronica Corey, Communications and Marketing Specialist
Marketing Office or 701-858-3062

The Graphic Standards Manual provides campus personnel guidelines to help ensure consistent application of the Minot State University identity. Projecting a unified visual identity involves more than simply creating and implementing a logo. Graphic standards provide a sound, flexible structure for using logos, color, and typography a graphic "vocabulary" unique to Minot State. By consistently following Minot State graphic standards, Minot State's visual identity will become established and recognized. Failure to properly use these elements reduces our ability to effectively communicate with the university's many audiences, and diminishes the identity's value.

Graphic Standards Manual [pdf]

President's Staff and University Cabinet have designated the Office of Design and Print Services as being responsible for ensuring the correct use and integrity of the standards on all university publications and other materials, whether produced by the university or by an outside agency. This manual is intended to provide a set of basic guidelines for the implementation of the marks that represent the university in its communications. If you have questions, please contact Amanda Francis (

This policy also includes all forms of advertising and promotional items. The Office of Design and Print Services will create the ads and the artwork for promotional pieces if requested. 

All publications and print materials must be submitted to Design and Print Services for approval prior to being produced.

Publications and print materials include:

  • Any printed material that promotes specific programs, departments, activities, or special events at Minot State University. Note: While responsibility for originating and funding these materials rests with the academic unit, Design and Print Services must approve these publications before they are printed. 
  • forms, invoices, and order blanks
  • especially those which will be sent off-campus in the conduct of university business
  • surveys, polls, questionnaires, or any material distributed with the express purpose of gathering information about perceptions of Minot State
  • any form of print advertising, regardless of circumstance
  • merchandise/promotional items to be sold or given away, such as coffee mugs, pens, t-shirts, etc.

Exceptions to this policy include:

  • course syllabi
  • class handouts
  • internal (on-campus) communications
  • non-official communications

To ask questions or submit a project for approval, contact:

Amanda Francis, Director
Design and Print Services 858-3499

Athletics Marks - the Beaver
The official athletic marks for the MSU Beaver are not available for use by academic units. In some circumstances, student groups may use the Mascot Mark. Review the MSU Athletics Brand Guide for more information. 

The goals of the University Communications Writing Style Guide are for accuracy and consistency in all publications. The University follows the Associated Press style, as noted below, which addresses common grammar and punctuation issues and contains Minot State-specific information. For questions or feedback, please contact University Communications.