MSSPM Curriculum
BADM 525 Strategic Marketing - 3 credits
Investigates marketing from a managerial perspective, including the critical analysis of functions of marketing, opportunity assessment, marketing planning and programming, marketing leadership, and organization, and implementing, evaluating, controlling, and adjusting the marketing effort. Focuses on the creative process involved in applying the knowledge and concepts of marketing to the development of marketing strategy. Integrates marketing in the decision, ethics, strategies, and plans with other functional business areas.
BADM 535 Management Principles and Practices - 3 credits
Introduces principles and practices of managing corporate and organizational resources. Describes how managers plan, organize, lead, motivate, and control human and other resources. Introduces classical, behavioral, ethical, and quantitative approaches to management. Explores management challenges and problems as presented by individuals and groups.
BADM 537 Human Resource Management - 3 credits
Studies the contribution of the human resource management function to the strategic effectiveness of an organization, including job analysis, employment law, staffing retention, human resource development, performance management, compensation, and negotiations. Prerequisite: BADM 535.
BADM 551 Spreadsheet Modeling and Decision Making - 3 credits
This course covers quantitative methods to support business decision making including problem formation, decision modeling, analysis, reasoning, and conclusions. Topics includes spreadsheet modeling and decision analysis. To facilitate the practical application of these management science techniques, spreadsheets and spreadsheet add-ons will be emphasized.
BIT 510 Managerial Communication - 3 credits
Focuses on the application of communication strategy to improve oral and written messages that are appropriate for today’s global business environment. Includes three themes: communication improvement through reflection and application, contemporary communication practices and influences, and communication components of planning, conducting, and presenting research.
FIN 550. Sport Finance and Budgeting - 3 credits
This course will introduce students to fundamental theories, concepts, and tools in sport finance. Students will learn the appropriate skills for budgeting and managing financial resources. They will analyze current sport industry financial trends, financial statements, funding options, and budgeting, and apply these skills to build financial strategy and make sound financial decisions. Current case studies covering a variety of sectors, sports, and countries will give students the opportunity to apply the concepts to practical scenarios, including the administration of a real-world athletic department.
KIN 510 Sport Leadership and Administration - 3 credits
Students will discuss the process of leadership and leadership development in sports organizations. Leadership styles, qualities, philosophies, and the ability to adapt to different situations are addressed. Information on recruiting, training, supervising, and evaluating personnel is examined as are current sporting issues and their impact on sport leadership. The philosophy of athletics and sport programs, communication and leadership skills, facilities and equipment management, budgeting, personnel management, risk management, public relations, and current issues will be explored.
KIN 540 Foundations of Sport and Exercise Psychology - 3 credits
The course is designed to provide athletic coaches, athletic administrators, physical education teachers, and fitness specialists insight and skills in the psychology of communication, perception, learning, personality, motivation, and emotion. Emphasis will be placed on understanding participants, environments, group process, and enhancing performance, health, and well-being as they relate to sport and physical activity.
KIN 555 Sport Law - 3 credits
The course will introduce core substantive areas of law that affect the sporting industry at all levels – amateur, professional, and recreational. Topics include constitutional law, torts, contracts, labor and employment law, Title IX, federal discrimination laws, antitrust, intellectual property, and the law of private associations. Students will learn how state and federal law impacts the sporting industry, in addition to regulations from state high school athletic associations, the NCAA, and professional sports.
KIN 560 Sport Media and Event Planning - 3 credits
This course provides an analysis of sport media’s changing landscape and the role it plays in political, social, and technological climates. Emphasis on intercollegiate sports and the implications of simultaneous production and consumption. The course will examine new information technologies, commercial pressures in sport media, and global sport media expansion. The course also provides student exposure to comprehensive event planning and management for sport and special events. Students will understand and create the operational plan for a sport event, which includes developing marketing and sponsorship strategies, media strategies; developing timelines, schedules, and responsibilities for activities leading up to and through the event. Transportation and traffic flow, hospitality, personnel, registration, finances, restroom, and waste facilities
KIN 595 Capstone Experience - 3 credits
Individual applied research project for a client in a sports management field. Deliverables include a formal research paper and professional presentation to the client, faculty, and other students in the sports management program. Designed to be completed over the last 16-weeks of the student's program of study under the supervision of a faculty advisor.
