Management Concepts Curriculum
All courses are 8 weeks in length.
BADM 525, Strategic Marketing 3 sh
Investigates marketing from a managerial perspective, including the critical analysis of functions of marketing, opportunity assessment, marketing planning and programming, marketing leadership, and organization, and implementing, evaluating, controlling, and adjusting the marketing effort. Focuses on the creative process involved in applying the knowledge and concepts of marketing to the development of marketing strategy. Integrates marketing decisions, ethics, strategies, and plans with other functional business areas.
- Semester/Session: Spring Session 1
BADM 535, Management Principles and Practices - 3 Credits
Introduces principles and practices of managing corporate and organizational resources. Describes how managers plan, organize, lead, motivate, and control human and other resources. Introduces classical, behavioral, ethical, and quantitative approaches to management. Explores management challenges and problems as presented by individuals and groups.
- Semester/Session: Fall Term 1 online, Term 2 on-campus, or Spring Term 2 online.
BIT 560. Manage/Integrate IS Function - 3 Credits
An integrative managerial perspective for aligning competitive strategy, core competencies, and information system function along with technology. Development and implementation of policies and strategies to achieve organizational goals. Defining the systems that support the operational, administrative, and strategic needs of the organization, its business units, individual employees, and external business relationships. Includes global and international issues such as privacy, security, workforce restrictions, and collaboration.
- Semester/Session: Fall Session 1
