Minot State unveils new university logo, taglines, and graphic standards

MINOT, N.D. – Minot State University announced a new branding strategy during its 2018 Convocation event held at Ann Nicole Nelson Hall Wednesday morning. The plan includes an updated university logo, enhanced taglines, and graphic standards.

“The updated branding strategy will provide a strong, memorable visual for Minot State University,” said Minot State President Steven Shirley. “This will give us a clear and consistent look – highlighting our strengths and distinguishing Minot State from other colleges and universities.”

The branding strategy features a new academic logo, using the historic Old Main outline along with “Minot State University” prominently displayed below the stylized roofline. Minot State’s tagline, “Be seen. Be heard.” will not be retired, but is enhanced with additional text including “Be inspired.,” “Be empowered.,” “Be you.,” and “Belong.”

“The rebranding launch is the outcome of listening to our students, faculty, staff, alumni, and stakeholders,” said Minot State Director of Marketing Teresa Loftesnes. “When the project launched, many people anticipated a new tagline would be chosen. However, after many voices were heard, the current tagline “Be seen. Be heard.” grew when additional words were added to enhance the tagline. “Be inspired., Be empowered., Belong., and Be you.” are simple and livable. Students tell us over and over that they feel inspired, empowered, seen, and heard at Minot State. These taglines are what sets us apart from other universities.”

Minot State’s new logo and taglines are available for download online at: https://www.minotstateu.edu/publications/logos.shtml

The university’s Graphic Standards and Brand Guidelines and color guidelines are available online at: https://www.minotstateu.edu/publications/graphic-identity.shtml

About Minot State University
Minot State University is a public university dedicated to excellence in education, scholarship, and community engagement achieved through rigorous academic experiences, active learning environments, commitment to public service, and a vibrant campus life.

Published: 08/15/18   

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