Logos

2018 newly rendered Minot State logo
Beginning August 2018, a new, more modern logo will become Minot State University's official identifying mark. As you know, the university logo is the basic element in the application of a unified visual identity.

Minot State's logo consists of two parts: the top roof-line and the wordmark. They should never be arranged differently than the example shown below or combined with other design elements.

The logo is uniquely rendered. It cannot be redrawn, duplicated, or modified in any way.

This new logo will replace all older versions, and will be the only mark used when identifying Minot State.

Logo configurations
There will be two logo configurations. Each configuration can only be used in one of three colors — Minot State red, black or white. No other colors will be allowed (with the exception and approval of the Publication and Design Services Office, of a Minot State sponsorship that only allows for a single color ink.) The new primary (or preferred) logo is shown below. As of our new launch date, please use this logo option whenever possible.

Preferred option — available in Minot State red, black or white

logo-color-options.jpg

In certain circumstances, it may be necessary or better to use the secondary option (shown on the following page).

Minimum logo size
The Minot State logo has been designed for use in a wide variety of sizes. However, it should never be reproduced so small that it becomes illegible or unnoticeable.

In print, the minimum logo size is 1/2 inch square, measured as the width of the logo. Never print the logo smaller than this.

For on-screen uses, the minimum logo size is 100 pixels, measured as the width of the logo. Never display the logo smaller than this.

Logo clearspace
The logo should always be surrounded by a buffer area of clear space to separate it from text and other graphic elements, as well as the edge of the page. No other elements should infringe upon this space.

The minimum clearspace needed is specified relative to the overall height of the logo.

For example: If the overall height of the logo is 1 inch, the required clearspace surrounding the logo is 1/4 inch.

Logo colors
Whenever possible, print the logo in Minot State Red. However, when this isn't possible, it is acceptable to print the logo as solid black or pure white. The logo should be reproduced so that it is easily seen and recognized. Use only the color configurations listed and illustrated on this brochure. No other colors or configurations are acceptable for the logo (with the exception and approval of the Publication and Design Services Office, of a Minot State sponsorship that only allows for a single color ink.)

Secondary logo option
The preferred or primary logo configuration is illustrated on the previous page. Use that logo whenever possible. In certain circumstances, it may be better to use the secondary logo option, pictured below. Whenever possible print this logo in Minot State red, however, it is acceptable to print the logo in solid black.

Unacceptable logo usage
As in our present MSU logo, this new logo design is uniquely rendered. It cannot be redrawn, duplicated, or modified in any way. While computer software has made it easy to modify graphics, modification of the Minot State logo is not allowed.

A consistently applied system of identification creates a distinctive visual profile. Any changes made to the logo undermine this goal and can, over time, defeat the entire purpose of our identity and graphic standards.

Roof-line graphic element
The top roof-line section of the new logo can be used as a graphic element in print and web publication designs. It is not a condensed version of the logo and if it is used as a design element, the words Minot State or Minot State University must be included somewhere on the same page or product. It can only be used in the colors illustrated below (Minot State red, black or white). If you use this graphic element, be careful not to distort it into a shape that is different from the illustrations below.

Access and compliance
As in the past, downloadable files will be made available on the Minot State website. Logo rules and compliance will continue to be regulated through the Publication and Design Services Office.

For questions related to the new logo, the two configuration options, and rules and regulations, please contact:

Doreen Wald, Manager and Design Specialist
Publication and Design Services Office
701-858-3499 - Doreen.Wald@MinotStateU.edu

or

Amanda Francis, Design Specialist
Publication and Design Services Office
701-858-3498 - Amanda.Francis@MinotStateU.edu

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Download Logos and Taglines (zip file - 4.65mb)
Updated: 9-10-2018