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  Minot State / Marketing / Market Your Program
Marketing

Market Your Program

Program Page Review & Recruitment Support

This initiative helps academic departments market their programs more effectively by ensuring every Minot State University program page is accurate, compelling, and aligned with what prospective students need when making enrollment decisions.

This review also directly informs the official program sheets Enrollment Services uses in recruitment, ensuring consistent messaging online, in print, and at events.

How to Complete Your Review

Review

Use the Majors & Programs directory to locate each program you oversee (majors, minors, certificates, concentrations, graduate).

Find Your Program

Evaluate

Your program page should clearly reflect accurate program details, highlight what sets your program apart, and use engaging, student‑focused language that helps prospective students quickly understand its value.

Submit Form

Use the MSU Program Review Form to confirm the page is up to date or request updates that keep your program page current and strong.

Program Review Form

What to Review

Program Title
Clear and official program name

Overview Paragraph
A concise, student-focused summary of what the program offers.

Program Detail Box

  • Program Type (linked to catalog)
  • Delivery Mode
  • Credit Hours
  • Time to Complete
  • Department Link

  • Three short stats are present, accurate, and support student decision‑making.
  • Stats blend general institutional highlights with program‑specific strengths when available.

Three key strengths of the program.

  • Highlights may include internships, clinicals, labs, partnerships, facilities, clubs, hands‑on learning, or other defining opportunities.
  • Each highlight answers the question: “What makes this program unique or valuable for students?”

Program contact details are accurate.

  • Name
  • Title
  • Phone 
  • Email

  • Accreditation, licensure details, or other compliance‑related information is up‑to‑date.
  • Required disclosures are accurate and linked appropriately.

Simplified program page with only the following sections:

  • Program Overview & Details
  • Contact Information
  • Additional Program Information

When reviewing the photo on your program page, please ensure it feels current and accurately represents your program.

If you’d like a different image, use the Marketing Photo Gallery to find an image you like.

We will do our best to use the specific photo you request. If the image cannot be sized appropriately for the web or does not meet accessibility/quality standards, we will select a similar alternative that fits your needs and displays well on the site.

Marketing Photo Gallery


Chair Use Only:


Launching a New Program?

When your department is preparing to launch a new program, submit a New Program Page Request Form so we can begin building your program page. Publication will occur only after the VPAA approves the program for marketing.

New Program Page Request Form

Removing a Program?

If your department plans to discontinue a program, please complete the Program Removal Form. Marketing and Enrollment Services will use this information to confirm the effective date, remove the page from the website, update related recruitment materials, and ensure accurate information is shared with prospective students.

Program Removal Form


Need Help?

Marketing Office

Tiffany Pierson
Web Content Specialist
tiffany.pierson@minotstateu.edu 

Print & Design

Roxi Mathis
Design Specialist
roxanne.mathis@minotstateu.edu

Follow Us:
Be Seen. Be Heard. Be you.
Minot State University
Minot State University
500 University Avenue West
Minot, ND 58707


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