Communication is essential to the successful operation and management of an online course. For the student, it is essential for mastery of the course learning objectives and completion of the course. Online students also rate faculty response as very important in their expectation of an online course or program.

Students of the twenty-first century have different expectations of the communications and technologies they use for work and play. Most have come to count on timely, if not, immediate response. They become quickly annoyed with a web site or video that loads slowly, or worse, fails to load. They quickly become frustrated when a colleague or peer fails to response within a business day. And it is a fact, that we all have developed some level of similar expectation. It has become the norm.
A delay in an online course, whether it be with the technology or a response from the instructor or a peer in the classroom compounds the issues for the student, because it delays, if not in some cases, stops the forward momentum in the course. Remember:
- The distant student can’t just drop by your office and in some cases (time zones), calling isn't even a simple solution.
- The distant student is trying to meet your deadlines, time delays often result in those deadlines not being met.
Timely response is critical to everyone involved in the course. But then, what is timely?
Timely is hard to define because it involves several variables. You may respond immediately to every inquiry you encounter, but what it you only check your course twice a week? As you can imagine, this scenario will not work. First, consider the duration of your course; is it a 16-week course, or a ten or eight-week course? It should be understood that a short duration course is going to require more frequent exposure to the course and communication with the students.
Then you have to consider the nature of the course work, course load, types of assignments, and the level of the students being engaged. Industry standards suggest a business day as the norm, 24-hours during the work week and 48-hours over the weekend. This also needs to be clearly defined in the syllabus and not just for the instructor, but also for your expectation for the student responses.
Once defined and communicated, a rhythm of communication can be created and expectations enjoyed, not frustrated. When both sides meet expectations, another benefit emerges— students see the instructor attending to their needs, and present and engaged.
However, there are times when the “defined” expectation may be inadequate. Examples include:
- When questions or problems arise immediately before high stake exams, assignments, or projects
- When students appear confused over course details or instructions
- When students appear confused or do not understand course material
- When you as the instructor determine additional content or feedback is essential to student success
And we are certain you can think of other examples. Response time can be 24- hours in the syllabus, but remember the solution does not fit all situations. The standard you set in the syllabus will for the most part allow students to plan their learning experience. It will also remove the myth of 24/7 access to the instructor. Your commitment to the standard, mixed with flexibility, will help students respect your need to balance the course with your other teaching obligations and home life.