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College of Business

MSSM Curriculum

BIT 510 Managerial Communication - 3 credits
Focuses on the application of communication strategy to improve oral and written messages that are appropriate for today’s global business environment.  Includes three themes:  communication improvement through reflection and application, contemporary communication practices and influences, and communication components of planning, conducting, and presenting research.

BADM 525 Strategic Marketing - 3 credits
Investigates marketing from a managerial perspective, including the critical analysis of functions of marketing, opportunity assessment, marketing planning and programming, marketing leadership and organization, and implementing, evaluating, controlling, and adjusting the marketing effort.  Focuses on the creative process involved in applying the knowledge and concepts of marketing to the development of marketing strategy.  Integrates marketing in decision, ethics, strategies, and plans with other functional business areas. 

BADM 535 Management Principles and Practices - 3 credits
Introduces principles and practices of managing corporate and organizational resources.  Describes how managers plan, organize, lead, motivate, and control human and other resources.  Introduces classical, behavioral, ethical, and quantitative approaches to management.  Explores management challenges and problems as presented by individuals and groups.

BADM 537 Human Resource Management - 3 credits
Studies the contribution of the human resource management function to the strategic effectiveness of an organization, including job analysis, employment law, staffing retention, human resource development, performance management, compensation, and negotiations.  Prerequisite:  BADM 535. 

ED 501 Designing and Interpreting Education Research/Qualitative - 2 credits
An examination of basic quantitative research techniques most commonly used in educational research, an evaluation of the strengths and weaknesses of these techniques, and analysis of appropriate applications to concrete examples.  Students may take BADM 550, Statistical and Quantitative Applications-A Managerial Approach, 3sh, in place of ED 501. 

HPER 510 Sports Leadership and Administration - 3 credits
Students will discuss the process of leadership and leadership development in sports organizations. Leadership styles, qualities, philosophies and the ability to adapt to different situations are addressed. Information on recruiting, training, supervising and evaluating personnel are examined as are current sporting issues and their impact on sport leadership.  The philosophy of athletics and sport programs, communication and leadership skills, facilities and equipment management, budgeting, personnel management, risk management, public relations and current issues will be explored.

HPER 540 Foundations of Sports and Exercise Psychology - 3 credits
The course is designed to provide athletic coaches, athletic administrators, physical education teachers and fitness specialist’s insight and skills in the psychology of communication, perception, learning, personality, motivation, and emotion. Emphasis will be placed on understanding participants, environments, group process, and enhancing performance, health, and well-being as they relate to sport and physical activity.

HPER 555 Sports Law - 3 credits
The course will introduce core substantive areas of law that affect the sporting industry at all levels – amateur, professional, and recreational.  Topics include: constitutional law, torts, contracts, labor and employment law, Title IX, federal discrimination laws, antitrust, intellectual property, and law of private associations.  Students will learn how state and federal law impacts the sporting industry, in addition to regulations from state high school athletic associations, the NCAA, and professional sports.

HPER 560 Sport Media and Event Planning - 3 credits
This course provides an analysis of sport media’s changing landscape and the role it plays in political, social and technological climates. Emphasis on intercollegiate sports and the implications of simultaneous production and consumption. Course will examine new information technologies, commercial pressures in sport media and global sport media expansion.  Course also provides student exposure to comprehensive event planning and management for sport and special events.  Students will understand and create the operational plan for a sport event, which includes developing marketing and sponsorship strategies, media strategies; developing timelines, schedules and responsibilities for activities leading up to and through the event. Transportation and traffic flow, hospitality, personnel, registration, finances, restroom and waste facilities

HPER 595 Capstone Experience - 3-4 credits
Individual applied research project for a client in a sports management field. Deliverables include formal research paper and professional presentation to the client, faculty, and other students in the sports management program.  Designed to be completed over the last 16-weeks of the students’ program of study under the supervision of a faculty advisor.