MSU launched the AskMSU van campaign
Minot State University is all wrapped up in their new AskMSU van. The white van has been decaled with the university’s logo and images of MSU students, Old Main, the Beaver Dam and the Class of 2013. The AskMSU van campaign officially launched during late July.
In the morning, Jason Trainer, student recruiter, gave out clues and hints on WGO 102.9 and The Zoo 94.9 radio stations so listeners could try to locate the van. From noon until 1 p.m., for three days, prizes such as lunches, oil changes, season MSU athletic passes, or free zoo passes were given out. Buckshot, the Beaver mascot, also made appearances at all three locations.
"We thought it would be a great way to promote MSU and bring additional exposure to the university. In the coming months, the AskMSU van will be busy traveling throughout the state and Canada," said Teresa Loftesnes, director of marketing. "With the ultimate purpose of promoting MSU, it is envisioned that the van will be utilized every day of the year for such activities as recruiting, athletic events and Canadian travel."
For this campaign, MSU partnered with Ryan Chevrolet, Roosevelt Zoo and Scheels. For more information or questions about the campaign, contact Loftesnes at 858-3062 or firstname.lastname@example.org.