Marketing
Bachelor of Science with a major in Marketing (120 cr)
General Education (38 cr)
Diversity Requirement (3 cr)
College of Business Core Requirements (40 cr)
- ACCT 200 Elements of Accounting I (3)
- ACCT 201 Elements of Accounting II (3)
- ACCT 300 Legal Environment of Business (3)
- BADM 226 Quantitative Methods for Business (3)
- BADM 301 Fundamentals of Management (3)
- BADM 321 Marketing (3)
- FIN 353 Corporation Finance (3)
- BOTE 247 Spreadsheet Applications (3)
- BIT 220 Management Information Systems (3)
- BIT 318 Business Communication (3)
- ECON 201 Principles of Microeconomics* (3)
- ECON 202 Principles of Macroeconomics* (3)
- MATH 240 Applied Statistics (4)
*These courses can be taken as a part of the General Education requirement.
Required Marketing Courses (24-27 cr)
- ACCT 321 Managerial Accounting (3)
- BADM 120 Fundamentals of Business (3)**
- BADM 324 Integrated Marketing Communications (3)
- BADM 307 International Business (3)
- BADM 421 Applied Business Research (3)
- BADM 422 Consumer Behavior (3)
- BADM 424 Logistics and Channel Management (3)
- BADM 427 International Marketing (3)
- BADM 488 Marketing Strategy (3)
**Required for all freshmen and transfer students with fewer than 24 semester hours.
Electives, Second Major, or Minor (12-15 cr)